Laura McCormick, Principal
My firm specializes in brand building through high impact media and analyst relations.
I bring world-class corporate and PR agency experience to clients, having represented many high profile brands in Tech, eCommerce, Retail, Hospitality, Lifestyle, Travel and Arts and Culture. Clients have benefited from measurable revenue impact through innovative thinking and leadership skills that earned the trust of the C-suite.
My skills were honed at top-ranked PR agencies, including Burson-Marsteller, where I supervised Fortune 500 companies in N.Y. and Toronto, and DeVries, where as a SVP, I led campaigns for upscale consumer brands. On the corporate side, I ran global PR for Kinko's Inc. now FedEx Office, which had 900+ stores in nine countries. As VP of Communications at a California start-up, I led a team that built a strong global brand for GoToMeeting and other workplace collaboration services, resulting in hundreds of millions of dollars in revenue and excellent positioning for a successful acquisition. GoToMeeting is now a category leader used by millions of people every day.
I work independently or with a team of experts. My expertise with online collaboration services enables me to work for clients worldwide.
