Corporate Communications and Brand Building

"Laura's leadership of the PR function resulted in extremely valuable press exposure and was a huge part of the company's success. In the early start-up years when we couldn't afford brand marketing, her team generated millions of dollars of positive editorial coverage which helped drive revenue. She demonstrated a knack for thinking beyond traditional communications methods and brought a high level of professionalism and passion to the role. When people asked me, "What PR firm do you use for GoToMeeting and GoToMyPC?", I would say the exclusive firm of 'Laura McCormick'!"
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Former CFO & SVP Strategic Development, Citrix Online

"I can wholeheartedly endorse Laura McCormick's work. She served as the Greenwich Historical Society's Public Relations consultant for its successful $13.5 million "Re-imagine the Campus" capital campaign in addition to creating our "This Place Matters" preservation month photography campaigns. Her extensive contacts, strategic planning, execution, personal touch and coaching were invaluable to us. She seizes every opportunity to deliver on goals, and always with grace and humor."
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CEO and Executive Director of Greenwich Historical Society

"Laura is a highly experienced PR professional and a great asset to have on the team. Her smart media and analyst relations strategies played a critical part in Arkadin's transformation to a leading provider of 'Unified Communications as a Service' solutions. Laura became a natural extension of our marketing team, gaining trust through her pragmatic approach, her ability to deliver consistently high quality work, to navigate multiple requests and to flex to changing organizational priorities. Above all, Laura is great to work with and is someone who can be relied upon to go the extra mile to get the result."
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Former VP of Marketing at Arkadin, an NTT Communications company